Front Row With: Glossier Phase 2

Glossier Phase 2

Glossier’s curated essentials are perfect for both the weekend and the 9 to 5. Think polished brows, stained lips, and hydrated skin.

Glossier’s first foray into (color) makeup—apart from Phase 1’s skin tint, and a soft launch of Boy Brow last fall—is well thought-out, smartly curated, and coupled with a cool-girl aesthetic. With attention to details: hybrid gel-cream textures, lived-in pigments, good-for-your-skin formulas and packaging that’s decidedly on point, here’s a multifunctional line that’s contemporaneously high-brow, yet accessible; 9 to 5, yet weekend appropriate.

Who wouldn’t want “5 more minutes” on Monday mornings? Glossier’s newly-launched Phase 2 lets you hit snooze without compromising your grooming routine. For bare skin that’s casual, with a hint of polish, here’s your beauty edit for this season’s—and next’s—simplified AM routine.


Glossier Stretch Concealer

Waking up to inconvenient blemishes or skin redness? Glossier’s got you covered. Here’s how to get dressed for your day without having to get too involved: Glossier Stretch Concealer is perfect for your pre-office 7AM SoulCycle session, or when you want to go barefaced, with an understated coverage. Get pretty on the inside and out: great on your skin with nourishing avocado and jojoba oils for a dewy finish, and gorgeous to look at on your vanity in weighted glass and a minimalist chrome lid.

PERSONALITY: Paraben and fragrance free, this miracle worker is loaded with cocoa butter for skin elasticity and mineral pigments for an undetectable coverage. We’d imagine this one working the banking hours on Wall Street—bid adieu to dark circles with this overachiever that comes in five real-skin shades.

THE TIP-OFF: Up the ante on au naturel by switching out your foundation routine with this hydrating concealer mixed with moisturizer to create your own custom face tint, or tap onto lids to double up as eyeshadow primer.

Glossier Boy Brow

Brow gel, wax, or mascara—we can’t quite decide. The makeup equivalent of boyfriend jeans, Glossier Boy Brow is the only accessory you need. Dressed up or down, bold brows are a seasonless staple that will take you from decidedly daytime to off-duty. If Cara Delevingne is your brow muse—as is ours—this lightweight all-in-one formula is the perfect starter for novices and time-saver for expert brow groomers alike.

PERSONALITY: This hybrid formula is a nod to the pigment/texture of a brow mascara, yet it’s also informed by the fullness of a pomade for shape and hold—so you don’t need to layer on multiple products. If citationality were a thing in the makeup world, we’d typify this one sipping her latte next to a stack of books in Brooklyn (their spines read: Dostoevsky, Wharton, and Barthes).

THE TIP-OFF: Simplify your brow routine with the one to rule them all—complete with face-framing definition and volume. The micro-wand allows for the precision of the pencil, with the convenience of a tinted gel. For the most cohesive look, go one shade lighter than your natural hair color, or experiment with different hues for desired effect. If you’re unsure, Brown is the middle-brow color that’s the most universally flattering


Glossier Generation G

Glossier Generation G is the new lip color on the block that everyone can’t stop—or rather, snapping—about. If our Instagram feeds aren’t a testament to the new lip product that’s the beauty equivalent of casual luxe, meet Generation G. This latest addition is the pared down, yet polished version of your SS16 lip wardrobe. Like switching out your favorite pair of Louboutins (sorry, Christian) for white sneakers, lip color is now an afterthought. Informed by the texture of a balm, imbued with the finish of a stain, touching up after Shake Shack has never been simpler—simply swipe right.

PERSONALITY: While a matte balm may seem like a paradox, you can really have it all. We’d cast this one as the girl-about-town en route to a private sample sale in the meatpacking district. And if we stopped her in her Acne ankle boots to ask about her #MOTD, she’d languidly retrieve this minimalist bullet from her Céline belt bag.

THE TIP-OFF: No liner or brushwork required. Press onto lips for a stained effect, or pat onto cheeks for a makeshift cream blush. #artclass. For a sheer wash of color, opt for Cake or Like; Jam and Crush are bold hues to help you spring forward. Makeup should be fun and sometimes we forget that—the French call it jouissance. That’s what Glossier’s all about: livable, breathable makeup for the every woman.


Press samples provided courtesy of Glossier for review consideration.
Glossier Phase 2 is available online at

Visit the Glossier NYC Showroom Penthouse (last weekend is April 2-3!)

123 Lafayette Street
(between Howard and Canal)
New York, NY 10013

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